Campaign: #kijknietweg: show that you will not accept unacceptable behaviour.
We got off to a flying start: in 4 gripping mini documentaries we launched the personal stories of famous ambassadors from the world of culture and sports. Aagje Van Walleghem, Louise Carton, Marijke Pinoy and Annemone Valke bravely testified about various forms of unacceptable behaviour. They all concluded their testimonial with the familiar ‘back turned’ posture and the message: don’t turn away, call 1712.
This was just the start of the campaign. We asked the entire sector and all Flemish celebrities to get behind the message. The campaign site kijknietweg.be offered a user-friendly manual on how to post your own #kijknietweg videos and share and spread the campaign posters. And did it work? You bet it did! The number of social media videos on the campaign website made that very clear.